Getting the mobile experience wrong can be deadly to your bottom line. You don't want to turn off customers with a bad mobile site Getting the mobile experience wrong can be deadly to your bottom line.
The mobile app development industry is thriving and continuing to evolve year after year. In 2014, we saw mobile app market maturing from smartphones and tablets to wearable devices and Internet of Things. There was also an increased focus on app analytics and mobile app marketing. Now that 2015 is around us, we decided to list down the top 15 mobile development trends to expect in the New Year.
Quick Mobile Development
Enterprises are having a tough time keeping up with the demand for mobile apps. With these growing demands, businesses are expecting to launch their product faster than ever. The main focus of mobile app developers in 2015 would be to shorten the development lifecycles and reduce the timeframe between Ideation to launch.
We can expect to see some more rapid app development tools and frameworks in the market. Recently, we launched a solution to meet our customers’ expectations to launch their apps faster. This mobile development solution was conceived under the philosophy of delivering continuous value to customers, at every stage of building their app with main ingredients being Quick to Market and Rapid Iterations. The response from the market and our customers has been fantastic.
The cloud technology will play a key role in mobile app development in 2015. With the upsurge in the usage of multiple mobile devices and wearable tech, app developers will have to focus on the ability to integrate and sync their apps on multiple devices. The cloud approach will enable developers to build their applications that can be accessed on multiple devices with same functions, features and data. At July, we have an award winning cloud based app development platform to help our customers build mobile apps that can be accessed on multiple devices with same functionality and content. The platform helps them create apps rapidly without any technical knowledge.
There were numerous reports related to hacking and information leaks in 2014. As per Gartner’s prediction, 75% of mobile applications will fail basic security tests in 2015. The hackers will continue to exploit security gaps in mobile applications to crack sensitive information. Security remains a big challenge on mobile devices. Key point, mobile app security is something developers need to seriously act upon in 2015.
M-commerce, Banking and Mobile Payments
According to eMarketer, 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Various analysts believe this positive trend will continue over the next 4 years as more and more consumers adapt to m-commerce. Using a mobile phone to pay or purchase instead of debit or credit cards will also become more common in 2015 with Apple Pay and Google Wallet. This will allow developers to build mobile apps that can process transactions without the need of physical debit/credit cards or cash.
User Experience First
User experience will lead technology in 2015. With the increasing number of smartphones, tablets and wearable devices, the app user experience will be more critical than ever. With more focus on in-app advertising and purchasing mobile app user experience will be more challenging. Analytics data will play a major role in helping app developers create better user experiences.
and then App Marketing
Mobile App marketing techniques continue to evolve each year. In 2014, the app marketers were more focussed on user engagement than user acquisition. With user engagement in focus, more and more marketers and developers have started to realize the importance of organic users as these users were more loyal and engaged than the users acquired through other paid channels.
App Store Optimization will continue to be a key factor in making an app successful in 2015. With Beacon and Location based wifi services, marketers will now have ease to be more targeted based on the user’s location and promote their apps with other offers.
As one of the leading mobile app developers, we’re all prepped and excited for what’s coming in the New Year. We will be taking a deep dive into all these trends in our blog posts in the coming year.